THE FIRST PARIS DESIGN WEEK
Paris’s vitality, the quality of its professional network, its design education, and its sparkling creativity and cultural environment make it a one-of-a-kind international focal point for attracting global talents in search of development and innovation opportunities in the design and lifestyle sectors. With the goal of bringing together and federating those talents with a major annual event in the same spirit as the MAISON&OBJET trade show, SAFI is launching PARIS DESIGN WEEK, from Monday September 12 to Sunday September 18, 2011. Inspired by events held in London, Milan, Tokyo and Moscow, Paris is preparing to experience an international-scale event with an assertive identity, which includes trade events and ones geared for the general public.
A HUNDRED CONSUMER AND TRADE EVENTS
PARIS DESIGN WEEK is both cultural and commercial, professional and consumer-oriented. It will bring together a hundred events, including the MAISON&OBJET international trade show, top-ranking design exhibits, new collection launches, round tables and debates, installations, studio visits, exceptional places and celebrations. These events will give the general public the opportunity to freely discover the facets of design where it resides: editors, designers, galleries, institutions, hotels, restaurants, etc. Whether you’re looking to learn, work or make work for others, PARIS DESIGN WEEK aims to satisfy everyone’s expectations.
AN INTERNATIONAL PLATFORM FOR CULTURAL AND CREATIVE EXCHANGE
In synergy with MAISON&OBJET, the first PARIS DESIGN WEEK aims to support the international standing of design in Paris. The birthplace of Haute Couture, but also of fine craftsmanship and design, from Charlotte Perriand to Jean-Michel Frank, Philippe Starck to Ronan & Erwan Bouroullec, the top-ranking venue for the international organization of exhibitions and a major tourist destination, Paris is a laboratory of ideas and an essential hot- house for talents, attracting 8,000 international designers and creative businesses. PARIS DESIGN WEEK is designed to put them in the spotlight and help them exchange new ideas, develop their contacts and business, take advantage of the creative environment and celebrate design.
AT THE HEIGHT OF THE FALL SEASON
PARIS DESIGN WEEK is ideally scheduled on the calendar. Under the banner of Paris Capitale de la Création, the week starts as an echo to the September home and fashion shows during the last days of MAISON&OBJET show and is capped off by the Heritage Days. It is an ideal time to unveil to the many French and international professionals present in Paris innovations that will make their mark on the year. During this period, some 100,000 visitors are present in Paris, including some 3,500 journalists from all over the world.