9 April / Opening night party Hybrid Interni / Università Statale / Milan

Opening Night - Tuesday 9 April, h. 20.00
Università degli Studi di Milano
Via Festa del Perdono 7, Milan

During the FuoriSalone 2013, INTERNI has organized, for Milan Design Week (8-14 April 2013), a major exhibition-event, entitled HYBRID ARCHITECTURE & DESIGN.
The exhibition is on the theme of métissage in architecture and design: the concept of the hybrid is interpreted here as an encounter of cultures and technologies capable of generating solutions for the unknowns and problems of the contemporary world. As the French sociologist Michel Wieviorka has observed, “at times the encounter between different cultures triggers processes of mutual influence and changes that create original cultural forms. This métissage, this cultural exchange, authorizes the production of difference in the outlook of encounter and relations between single individuals, who live in the ambivalence of belonging to multiple identities”.

So métissage, shifted into the field of architecture and design, appears to be a credible alternative to the concept of the Melting Pot (the acritical aggregation of cultures and traditions) and to the linguistic and cultural uniformity produced by globalization. With the event Hybrid Architecture & Design, Interni activates a stimulating dialogue between designers and companies, taking the form of site-specific works seen as new forms of intercultural communication, in a perspective that goes beyond ethnocentrism, while bringing out the contributions and expressions that arrive from the cultures of different countries.

Internationally acclaimed architects and designers whose work stands out for research and innovation express their visions in an evocative, spectacular way, through experimental microarchitectural pavilions or macro-objects, with the support of leading companies in the field of materials, technology and environmental sustainability.

The installations will be positioned in the following spaces at the State University in Milan:
1. Loggiato Ovest – 1st floor Cortile d’Onore
2. Cortile del 700
3. Hall Aula Magna
4. Cortile Farmacia
5. Cortile d’Onore
6. Portico del Richini

Press Conference – Monday 8 April, h. 14.30
AULA MAGNA Università degli Studi di Milano

Opening Night - Tuesday 9 April, h. 20.00
Università degli Studi di Milano

Theatrical performance Pinocchio - Wednesday 10 April, h. 21.00
AULA MAGNA Università degli Studi di Milano

Milano Design Run 2013 - Saturday 13 Aprile, h. 10.00
Foro Bonaparte, 50 - Milano

8-14 April from h. 9.00 to h. 24.00
15-21 aprile from h. 9.00 to h. 21.00

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